Press

company overview

Coeur Climbing Company is the first and only full-service indoor climbing and bouldering gym in the Coeur d’Alene area – the premier location to climb, train, and grow an eager climbing community. Coeur Climbing provides people of all ages and skill levels a fun, welcoming environment in which to learn and improve climbing skills, socialize, and build a community of climbers for a lifetime.

Located in Post Falls, Idaho at 764 S. Clearwater Loop, Suite 101, Coeur Climbing offers a mural of climbing surfaces on roped walls up to 24’ high and bouldering walls up to 15’ high, along with a training board and designated kids area. With over 6,000 square feet of climbing surfaces, guests will never grow bored of new problems to solve and routes to conquer.

Members enjoy unlimited access to rope climbing, bouldering, and fitness equipment, as well as free yoga classes, local partner perks, and more. Daily and 10-punch passes are also available.

Gym features & amenities

Coeur Climbing offers the following types of climbing terrain:

  • Bouldering

  • Top rope climbing

  • Lead climbing 

  • Auto belay climbing

  • Designated kids area

Coeur Climbing also includes a comprehensive fitness area with weights and cardio, a large selection of retail climbing gear, bathrooms, and snacks and drinks so climbers can fuel up during training. Guests can also enjoy yoga classes, other specialty classes, youth classes and camps, competitive climbing teams, and adult climbing instruction.  Birthday parties can be arranged with staff supervision and a designated party room.

Gym values

The values of Coeur Climbing are best encapsulated in its vision.

  • We aspire to be a catalyst for personal and collective growth, offering a challenging recreational opportunity. 

  • By promoting confidence, collaboration, and a sense of belonging, our climbing gym creates an infectious optimism. 

  • We value participation and engagement, providing a welcoming space for all. 

  • We are committed to sustainability and investing in both people and the planet. 

  • With pride, we celebrate the artistic creativity and dynamic movement inherent in climbing. 

  • As a family-oriented establishment, we prioritize advancement and growth, offering resources and opportunities. 

  • Our gym is a transformative space, where individuals thrive and surpass their limits.

media coverage

industry background

Over the last decade, rock climbing has gone from extreme to mainstream. Every year, more and more people are trying this fun, adventurous sport. Climbing has gone from something done by only a select few to an activity enjoyed by hundreds of thousands across the country. Climbing walls are finding their way into public schools and universities, parks, above swimming pools, on floating docks on a lake, and even on cruise ships.

The climbing industry continues to mature, making the sport more accessible to the general population. Plus, with climbing one of the newest sports added to the summer Olympics, experts project that climbing will become even more popular with this exposure.

2022 Gyms and Trends Net US Climbing Gym Growth

Even though the number of new gyms that opened in 2022 represent a decline compared to 2017, 2018 & 2021, 32 net new gyms opened annually in the U.S. on average over the past 10 years, which represents an all-time high, according to Climbing Business Journal.

The Outdoor Foundation published its 2022 Outdoor Participation Trends Report in September, and notably, ever since they began tracking participation for the categories Climbing (Indoor) and Climbing (Sport/Boulder) in 2017, the numbers for these two categories have steadily increased—even through the early days of the pandemic.

The estimated number of indoor climbers, for instance, rose to over 5.6 million in 2021, representing an all-time high and a roughly 7.1% increase from 2019.

~ Climbing Business Journal

programs & events

Coeur Climbing is offers youth camps throughout the winter and summer seasons. For kids looking for a weekly climbing experience, Coeur Climbing also provides youth team programming that focuses on learning the basics in bouldering and top rope through instruction, drills, and games.

We hosted our first bouldering competition on November 11th. Read all about it!

executive team profiles

Jeff Fowler - Co-owner

  • 15 year successful business management career in telecommunications & pharmaceuticals

  • Owner of his own construction company

  • 10-year long dream to bring an indoor climbing gym to the area

Daniel Shaw - Co-owner

  • Began climbing in the 90’s & built experience as a climbing guide

  • Degree in Engineering & Master’s in Earth Science Education

  • Moved to CdA in 2006

  • Two decade long goal of bringing year-round climbing to the community he loves

Jeff Dance - Co-owner

  • Founder & CEO of Fresh Consulting headquartered in Seattle, WA

  • Prior to Fresh, he worked as a Strategy & Operations Consultant with Deloitte Consulting

  • Podcast host of “The Future Of”

  • Passionate about bringing climbing gym access to more families and kids

brad tanner - Co-owner

  • Vascular surgery PA for the past 12 years in Salt Lake City, UT 

  • Outdoor enthusiast and enjoys climbing and backcountry skiing

  • Excited to help bring Coeur Climbing to the people of Northern Idaho

high resolution images

Feel free to use this image of the front of our building. Click the image to download a high resolution version.

front view of coeur climbing

We also have high resolution versions of our gallery page images for you to download and use in any press coverage.

brand guide

Please refer to our brand guide for details on logo & font usage. We have provided links to our primary logo, tagline and ccc logo mark in 4 color and black, for both print and digital use.

press releases

contact info

To request an interview, schedule a visit, or obtain additional information about Coeur Climbing, please contact:

Daniel Shaw - Co-owner
208-777-9253 | dshaw@coeurclimbing.com